Dan Ariely
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Dollars and Sense: How We Misthink Money and How to Spend Smarter
Why is paying for things painful? Why are we comfortable overpaying for something in the present just because we've overpaid for it in the past? Why is it easy to pay $4 for a soda on vacation, when we wouldn't...
$27.99
Predictably Irrational: The Hidden Forces That Shape Our Decisions
A marvelous book... thought provoking and highly entertaining. --Jerome Groopman, New York Times bestselling author of How Doctors Think Ariely not only gives us a great read; he also makes us much wiser. --George Akerlof, 2001 Nobel Laureate in Economics...
$27.99