Sold Out

Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us about Navigating the New Normal

Geoffrey Colon
Out of stock
$24.95
With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? How often does consumer engagement actually go further than the "like" button? With the average American receiving close to 50 phone notifications...
With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? How often does consumer engagement actually go further than the "like" button? With the average American receiving close to 50 phone notifications a day, do the company messages get read or just tossed aside? The truth is, a sobering reality is beginning to hit marketers: Technology hasn't just reshaped mass media; it's altering behavior as well. Truly getting a message through to customers, and not just in front of their eyes for a split second before being fed to the trash bin, will take some radical rethinking.Disruptive Marketing challenges you to toss the linear plan, strip away conventions, and open your mind as it takes you on a provocative, fast-paced tour of our changing world, where you'll find that: - Selling is dead, but ongoing conversation thrives- Consumers generate the best content about brands- People tune out noise and listen to feelings- Curiosity leads the marketing team- Growth depends on merging analytics with boundless creativityPacked with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, Disruptive Marketing is the solution you've been looking for to boost your brand into new territory

Author: Geoffrey Colon
Publisher: Amacom
Published: 08/09/2016
Pages: 256
Binding Type: Hardcover
Weight: 1.00lbs
Size: 9.20h x 6.20w x 0.90d
ISBN: 9780814437391
Shipping policy *Free Shipping on purchases of $35 and over How long does it take to process an Order? Please allow 1 to 2 business days to ship an order excluding Sundays or holidays. This is our norm. There may be potential delays on occasion due to high volume orders or postal service problems that are outside of our control. All orders received after 12 noon CT will be processed on the next business day. How do I check the status of my order? When your order has shipped, you will receive an email notification from us which will include a tracking number you can use to check its status. Please allow 48 hours for the tracking information to become available. If you haven’t received your order within 5 to 8 business days of receiving your shipping confirmation email, please contact us at service@goodnewsbookshop.com with your name and order number, and we will look into it for you. What are my shipping charges? Shipping charges for your order will be calculated and displayed at checkout. Where do you ship to? We ship to all U.S. addresses including APO and FPO military addresses. What is your Return Policy? In the event of a damaged book or lost order please email Good News! Book Fair at service@goodnewsbookshop.com upon receiving.
You have successfully subscribed!
This email has been registered