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Predictably Irrational: The Hidden Forces That Shape Our Decisions

Dan Ariely
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$27.99
A marvelous book... thought provoking and highly entertaining. --Jerome Groopman, New York Times bestselling author of How Doctors Think Ariely not only gives us a great read; he also makes us much wiser. --George Akerlof, 2001 Nobel Laureate in Economics Revolutionary. --New York Times Book Review Why do our headaches...

A marvelous book... thought provoking and highly entertaining.
--Jerome Groopman, New York Times bestselling author of How Doctors Think

Ariely not only gives us a great read; he also makes us much wiser.
--George Akerlof, 2001 Nobel Laureate in Economics

Revolutionary.
--New York Times Book Review

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us predictably irrational.

--Nicholas Negroponte, founder of MIT's Media Lab and founder and chairman of the One Laptop per Child non-profit association

Author: Dan Ariely
Publisher: Harper
Published: 05/19/2009
Pages: 368
Binding Type: Hardcover
Weight: 1.25lbs
Size: 9.24h x 6.38w x 1.35d
ISBN: 9780061854545
Award: Axiom Business Book Awards - Gold Medal Winner
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