Pricing for Profit: How to Command Higher Prices for Your Products and Services

In stock
$19.95
Author Dale Furtwengler teaches businesses that they can command almost any price they choose by focusing on the value--not the cost--to the customer. Pricing for Profit shows businesspeople how to break out of the stranglehold of industry pricing and earn compensation that matches the true value of the product or...
$19.95
Author Dale Furtwengler teaches businesses that they can command almost any price they choose by focusing on the value--not the cost--to the customer. Pricing for Profit shows businesspeople how to break out of the stranglehold of industry pricing and earn compensation that matches the true value of the product or service being offered. Readers will learn how to: quantify the value of their products or services; distinguish between price buyers and value buyers; bundle their offerings for competitive advantage and increased customer value; and craft a powerful marketing message that communicates value. The low price that small businesses feel compelled to offer limits their ability to generate profits which, in turn, slows their response to changing customer needs. Filled with easy-to-use formulas, sample scripts, clear examples, instructive exercises, and more, this accessible and practical guide is a must-read for businesspeople who want to generate more unit sales, close more sales overall at higher prices--and make more of the money they deserve with less unnecessary effort.

Author: Dale Furtwengler
Publisher: Amacom
Published: 09/02/2009
Pages: 240
Binding Type: Paperback
Weight: 0.71lbs
Size: 9.00h x 6.00w x 0.50d
ISBN: 9780814433003
Shipping policy *Free Shipping on purchases of $35 and over How long does it take to process an Order? Please allow 1 to 2 business days to ship an order excluding Sundays or holidays. This is our norm. There may be potential delays on occasion due to high volume orders or postal service problems that are outside of our control. All orders received after 12 noon CT will be processed on the next business day. How do I check the status of my order? When your order has shipped, you will receive an email notification from us which will include a tracking number you can use to check its status. Please allow 48 hours for the tracking information to become available. If you haven’t received your order within 5 to 8 business days of receiving your shipping confirmation email, please contact us at service@goodnewsbookshop.com with your name and order number, and we will look into it for you. What are my shipping charges? Shipping charges for your order will be calculated and displayed at checkout. Where do you ship to? We ship to all U.S. addresses including APO and FPO military addresses. What is your Return Policy? In the event of a damaged book or lost order please email Good News! Book Fair at service@goodnewsbookshop.com upon receiving.
You have successfully subscribed!
This email has been registered