As each generation ages, what they buy and how much they buy will change. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate the changing needs of their "best customer," and how to ride that profit wave of predictable demand to long-term success. You'll discover how our largest generations, the baby boomers and generation Y, are redefining businesses' most effective go-to marketing strategies. Packed with real-world entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who haven't (Levi Strauss and Honda Motorcycle), this book teaches readers: how to determine their best customers; how successful companies are earning the loyalty of generation Y and cultivating allegiance to their products for years to come; why generation X is a much less valuable market than any of us have been led to believe; and much more. Groundbreaking and compelling, The Age Curve will change the way companies look at their customers and how they market to them today and for many years to come.
Author: Kenneth Gronbach
Binding Type: Paperback
Size: 9.00h x 6.00w x 0.61d
*Free Shipping on purchases of $35 and over
How long does it take to process an Order?
Please allow 1 to 2 business days to ship an order excluding Sundays or holidays. This is our norm. There may be potential delays on occasion due to high volume orders or postal service problems that are outside of our control. All orders received after 12 noon CT will be processed on the next business day.
How do I check the status of my order?
When your order has shipped, you will receive an email notification from us which will include a tracking number you can use to check its status. Please allow 48 hours for the tracking information to become available.
If you haven’t received your order within 5 to 8 business days of receiving your shipping confirmation email, please contact us at firstname.lastname@example.org with your name and order number, and we will look into it for you.
What are my shipping charges?
Shipping charges for your order will be calculated and displayed at checkout.
Where do you ship to?
We ship to all U.S. addresses including APO and FPO military addresses.
What is your Return Policy?
In the event of a damaged book or lost order please email Good News! Book Fair at email@example.com upon receiving.