The Anatomy of Yes: The Story Behind Every Sale

Joseph G. Burke
In stock
$26.95
Stories sell products. Why? More importantly, how can you construct a story that captures a customer's emotions, gets them to ignore your competition, and keeps them riveted to your storyline for a lifetime? The answer is centuries old, and author Joe Burke shows how it's still relevant for today. Simply...
$26.95
Stories sell products. Why? More importantly, how can you construct a story that captures a customer's emotions, gets them to ignore your competition, and keeps them riveted to your storyline for a lifetime? The answer is centuries old, and author Joe Burke shows how it's still relevant for today.

Simply stated, your DNA is hardwired to a recurring three-act story. This story, with its five distinct archetypal patterns, was primally authored to scare you, protect you, and help you find enlightenment. In business, if you can master the construct of an archetypal story, not only will you develop lifelong customers, you'll sell more . . .and serve more.

Author: Joseph G. Burke
Publisher: Wellspring
Published: 05/01/2019
Binding Type: Hardcover
Weight: 0.65lbs
Size: 8.30h x 5.60w x 0.80d
ISBN: 9781929266982

Shipping policy *Free Shipping on purchases of $35 and over How long does it take to process an Order? Please allow 1 to 2 business days to ship an order excluding Sundays or holidays. This is our norm. There may be potential delays on occasion due to high volume orders or postal service problems that are outside of our control. All orders received after 12 noon CT will be processed on the next business day. How do I check the status of my order? When your order has shipped, you will receive an email notification from us which will include a tracking number you can use to check its status. Please allow 48 hours for the tracking information to become available. If you haven’t received your order within 5 to 8 business days of receiving your shipping confirmation email, please contact us at service@goodnewsbookshop.com with your name and order number, and we will look into it for you. What are my shipping charges? Shipping charges for your order will be calculated and displayed at checkout. Where do you ship to? We ship to all U.S. addresses including APO and FPO military addresses. What is your Return Policy? In the event of a damaged book or lost order please email Good News! Book Fair at service@goodnewsbookshop.com upon receiving.
You have successfully subscribed!
This email has been registered