The Contagious Commandments: Ten Steps to Bravery

In stock
$29.95
Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. In The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into 10 strategic takeaways for your own marketing revolution. Taking inspiration from disruptive campaigns from...
$29.95

Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. In The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into 10 strategic takeaways for your own marketing revolution. Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioral psychology to achieve truly original marketing ideas that have a positive impact on society and profits--and how your brand can too.



Author: Paul Kemp-Robertson, Chris Barth
Publisher: Penguin Group
Published: 03/01/2020
Pages: 288
Binding Type: Paperback
Weight: 0.79lbs
Size: 9.10h x 6.00w x 0.90d
ISBN: 9780241328972

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