The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience

Jim Joseph
In stock
$21.95
The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. Jim Joseph calls the...
$21.95
The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. Jim Joseph calls the ideal combination these elements the "experience effect." In this book, he shows how any business can create one for its brand to ensure customers leave satisfied. The Experience Effect does this by teaching readers how to understand their brand's target audience, conduct more effective market research, connect with customers on an emotional level, establish appropriate and engaging customer touchpoints, link digital and nondigital media, and perform a gap analysis of their brands' marketing. Filled with practical advice and real-life examples, this insightful guide helps companies of any type and size coalesce the varied elements of their business into a seamless consumer experience that resonates deeply, builds brand loyalty, and keeps customers coming back.

Author: Jim Joseph
Publisher: Amacom
Published: 05/03/2010
Pages: 240
Binding Type: Paperback
Weight: 0.79lbs
Size: 9.00h x 6.00w x 0.55d
ISBN: 9780814437599
Shipping policy *Free Shipping on purchases of $35 and over How long does it take to process an Order? Please allow 1 to 2 business days to ship an order excluding Sundays or holidays. This is our norm. There may be potential delays on occasion due to high volume orders or postal service problems that are outside of our control. All orders received after 12 noon CT will be processed on the next business day. How do I check the status of my order? When your order has shipped, you will receive an email notification from us which will include a tracking number you can use to check its status. Please allow 48 hours for the tracking information to become available. If you haven’t received your order within 5 to 8 business days of receiving your shipping confirmation email, please contact us at service@goodnewsbookshop.com with your name and order number, and we will look into it for you. What are my shipping charges? Shipping charges for your order will be calculated and displayed at checkout. Where do you ship to? We ship to all U.S. addresses including APO and FPO military addresses. What is your Return Policy? In the event of a damaged book or lost order please email Good News! Book Fair at service@goodnewsbookshop.com upon receiving.
You have successfully subscribed!
This email has been registered