Total Commitment to the Customer:
The Only Way to Succeed in the Supercompetitive 1990sIn The Only Thing That Matters
Karl Albrecht challenges American business to a commitment that will transform it to its very core. Albrecht's plan goes beyond lip service and simple cosmetic approaches to show the way to a radical bottom-up, top-down, total company commitment to the customer. His blueprint for success encompasses and explains the five critical challenges facing every business:
- Finding the Invisible Truth about your customer
- Creating new, long-term rules for the Game
- Winning the hearts, minds, and hands of your people
- Making all systems, policies, and procedures customer-friendly
- Keeping score and leading the way
8.18h x 5.49w x 0.81dISBN:
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