The Only Thing That Matters: Bringing the Power of the Customer Into the Center of Your Business

Karl Albrecht
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$15.99
Total Commitment to the Customer: The Only Way to Succeed in the Supercompetitive 1990sIn The Only Thing That Matters Karl Albrecht challenges American business to a commitment that will transform it to its very core. Albrecht's plan goes beyond lip service and simple cosmetic approaches to show the way to...
$15.99
Total Commitment to the Customer:
The Only Way to Succeed in the Supercompetitive 1990sIn The Only Thing That Matters Karl Albrecht challenges American business to a commitment that will transform it to its very core. Albrecht's plan goes beyond lip service and simple cosmetic approaches to show the way to a radical bottom-up, top-down, total company commitment to the customer. His blueprint for success encompasses and explains the five critical challenges facing every business:
  • Finding the Invisible Truth about your customer
  • Creating new, long-term rules for the Game
  • Winning the hearts, minds, and hands of your people
  • Making all systems, policies, and procedures customer-friendly
  • Keeping score and leading the way


Author: Karl Albrecht
Publisher: Harper Business
Published: 05/26/1993
Pages: 256
Binding Type: Paperback
Weight: 0.43lbs
Size: 8.18h x 5.49w x 0.81d
ISBN: 9780887306396

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